MarTech Awards 2023

May21135 Founded in 2018, Spectra Media Group is a digital marketing agency which provides a holistic range of services covering all aspects of digital marketing, such as website design and development, SEO, paid search, paid social, and more. Having worked with a range of notable clients, such as Stonegate Pubs, GSF Car Parts and other national businesses, Spectra is adept at helping companies to maximise their returns and get the most out of their digital marketing campaigns. Striving to ensure that all of its services are delivered with the utmost quality and integrity, Spectra is committed to providing exceptional customer service, delivering outstanding results, and leveraging the most advanced technologies to remain at the forefront of digital marketing. Additionally, it endeavours to remain agile and responsive to the changing industry, ensuring that its clients always receive the most up-to-date services and strategies, something which is of utmost importance in today’s fast-paced digital era. “We understand that digital marketing is a rapidly evolving industry, and we strive to remain at the forefront of new technologies and strategies,” explains Sam Spridgeon of Spectra. “To ensure that we are always best placed to serve our clients, we keep a close eye on the latest industry trends and developments and are quick to adopt them if they are likely to benefit our clients.” Spectra has a deep understanding of each of its clients’ unique needs and objectives, so that it can approach them on an individual basis to fully understand their goals, craft tailored strategies to meet these goals, and to deliver the best possible results. Serving a wide range of clients, from small businesses to large national organisations, Spectra is also well-equipped to provide quality services to each and every company it comes into contact with. Our approach to client service is focused on being open, honest, and transparent in our communication, delivering results that exceed expectations, and building long-term relationships,” elaborates Sam. “By following these values, we have been able to build a loyal client base and establish ourselves as a leader in the digital marketing industry.” At Spectra, internal culture plays a large role in the firm’s success, after all, a happy employee is a productive employee, and this is something which the firm focuses on. By creating a positive and collaborative environment for staff members, Spectra ensures that each and every person within its company feels respected, heard, and important to the business and its growth. “We recognise that our success is largely attributable to the hard work and dedication of our employees, and so we always aim to create an internal culture that is supportive and encouraging,” says Sam. “We have an open-door policy and are constantly encouraging feedback and ideas from our team.” Spectra firmly believes in encouraging its employees to push the boundaries of innovation and creativity. To promote this, it has implemented an 80/20 rule which allows employees to dedicate one day a week to any project of their choice – whether it be a product or service that will benefit Spectra or its clients. This, in turn, provides its employees with the creative freedom to think outside the box and come up with creative new ideas. “By providing our employees with the autonomy to pursue their own projects, we are able to foster an innovative culture that encourages collaboration and growth. Our employees are able to develop their skills and strengthen their knowledge, while also helping to create products and services that can benefit our company and our clients. We believe that this is an essential part of remaining competitive and successful in the digital marketing industry.” In terms of recruitment, Spectra looks for individuals who possess the necessary skills and qualities to succeed in the industry. These qualities include creativity, an entrepreneurial spirit, a passion for digital marketing, problem-solving capabilities, and excellent communication skills. The firm also looks for people who have the ability to collaborate with others and take initiative. Recently, Spectra gained recognition in the MarTech Awards 2023 for its innovative approach and the dedication of its loyal team members. It received the prestigious accolade of Best Digital Marketing Agency – Cheshire, of which the firm is understandably delighted. Now, as the future beckons, the main goal for Spectra is to continue on its path of providing clients with exceptional digital marketing strategies and results, while also staying ahead of the competition. To do this, it plans to further invest in its team and focus on recruiting high-quality talent, training its existing employees, and keeping up with the latest industry trends. “We plan to continue to develop our own products and services and strive to build a strong and dedicated client base,” Sam enthuses. “And we are also looking to expand our operations to new markets and further our global reach. Ultimately, we want to remain a leading digital marketing provider and be known for our excellence and innovation.” Contact: Sam Spridgeon Company: Spectra Media Group Ltd Web Address: Best Digital Marketing Agency - Cheshire Successful Chester-based digital marketing business, Spectra Media Group (Spectra) provides its clients with second-to-none digital marketing services, assuring the best business relationships are formed from beginning to end. We find out more as the firm celebrates a win in the MarTech Awards 2023. Jan23244