MarTech Awards 2023

Apr21843 Best Digital Marketing Agency 2023 - Texas Working with clients of all sizes and budgets, The Crouch Group specialises in growing its clients’ businesses through a range of marketing activities with an intense concentration on results. We speak to Tim Crouch to find out more after the firm’s success in the MarTech Awards 2023. Founded in 1996, digital marketing and advertising agency, The Crouch Group works with clients in Texas, as well as throughout the United States, Canada, and the United Kingdom. As a full-service agency which provides traditional advertising services in addition to digital marketing, The Crouch Group offers web design, SEO and SEM, social media marketing, graphic design, and video production to its clients, which range from collaborative attorneys and divorce professionals, to swimming pool companies, insurance agencies, and Wagyu beef ranchers. “Our core values have always been to emphasise that our employees live whole lives,” states Tim Crouch, the firm’s founder and namesake. “This means prioritising family, community service, and allowing space for passion outside of work. We think that employees that can live that full life bring important life experiences into our office. Happy employees make for a better work environment in a field that can at times be stressful.” This refreshing approach is just one of the many things that allows The Crouch Group to differentiate itself in a fiercely competitive marketplace. Another unique selling point which helps the firm stand out is its desire to stay on top of emerging trends and at the forefront of evolving technology in this fast-paced digital age. “I often tell people that we are in the business of evolution,” Tim elaborates. “Staying on top of and evolving to changing media habits of our clients’ target markets is key to ongoing success.” It is imperative that the dedicated team at The Crouch Group stay tuned in, too, in order to ensure they can continue to innovate and introduce new ideas to clients. Part of this innovative approach, Tim tells us, includes travelling to meet with groups at the firm’s own expense to provide attendees with analysis that they can take with them to further improve their digital footprint. “Some of those turn into clients but others take our strategies and implement them without us,” he continues. “That is okay, because our goal in working with our collaborative clients is to see awareness of no court divorce options to grow. When this happens everyone in this collaborative movement prospers.” Tim has experienced many challenges over the last few years, with the Covid-19 pandemic being pretty close to the top of the list, however the biggest obstacle of late is actually inflation. Having raised the firm’s rates once already, he now fears another rise approaching as the cost of living spirals beyond all control. “Clients are feeling the same inflationary pressure and we are hesitant to further add to that pressure,” he says. “We have been fortunate to this point that our growth has enabled us to provide raises and bonuses. However, with growth comes the need to add more employees. We are carefully weighing new hires and how those new hires will fit into our current salary structure and fit into our carefully crafted culture.” Despite the pitfalls of late, Tim and the team were over the moon to be recently recognised in the MarTech Awards 2023 and bestowed with the prestigious title of Best Digital Marketing Agency 2023 – Texas. Now, as the agency is poised for growth, Tim’s goals and plans for the next few years are focused on expanding its reach in the collaborative divorce movement. “We think we have a story to tell to collaborative professionals about how to build the brand of collaborative divorce and how to leverage the work others are doing in collaborative into their practice.” Contact Details Contact: Tim Crouch Company: The Crouch Group, Inc. Web Address: Jan23011