MarTech Awards 2023

May21135 Best Boutique Social Media Agency - Ontario Boutique social media agency, Spark Social Agency is committed to delivering the creativity and agility clients expect from a small studio with the impact, ROI, and big-brand experience that large agencies provide. As a social-first agency, Spark offers only a few core services – social media strategy and management, influencer marketing, social media content production, and social media event amplification. This enables the company to put all of its time and effort into understanding the ever-changing social landscape and platforms. Its clients range from funded start-ups to enterprise brands, spanning all industries from CPG and consumer ecommerce to healthcare and financial technology. The common thread across all of Spark’s clients is they all understand the power of social media and view the firm as an extension of their team. “To stay on top of such a fast-paced industry, we focus solely on providing social media services,” Kait Shiels, the company’s founder and managing director, emphasises. “We don’t dabble in SEO. We don’t write articles. We don’t manage PPC or email campaigns. This allows us to immerse ourselves fully in social platforms, stay up-to-date on algorithm changes, spot trends as they’re rising, and ensure the content we create moves the needle for our clients.” Determined to always remain a boutique agency for the benefit of its clients and its team, Spark’s strategy is a little different to others. Unlike most agencies, the firm’s account managers only lead 3-4 clients each. “They don’t carry 40 hours of client work each week which allows them time to breathe, spend time engaging in the platforms, brainstorming new campaigns, and testing,” elaborates Kait. “Maintaining a small and select client list also ensures that our leadership is actively involved in the work and relationship with every single client.” Spark Social Agency (Spark) is an award-winning boutique social media agency, delivering the creativity and agility that clients would expect from a small studio with the impact and ROI they’d demand from a big-name agency. Known for sparking connections, conversations, and community, the firm’s founder tells us more. Despite positioning itself as boutique, Spark serves several notable and large brands, including Band-Aid, Motrin, OGX, Tylenol, Hitachi, Bath Fitter, Néstle, and many more big household names, proving that it is indeed small but mighty. Another unique selling point that allows the company to differentiate from its competitors is its innovative approach to both its client and employee relationships. “We’re innovating agency relationships – both the client relationship with the agency and the employee relationship within the agency – with the goal of creating a healthier, more supportive environment.” Clients aren’t locked into long-term contracts, regardless of performance, with their account juggled by several different people. Neither do they wait 48 hours for a response or have to work within set agency platforms. Instead, Spark’s workflows are custom created to ensure it is the most effective for them. On the employee side, Spark actively avoid agency burn-out by creating a company culture that values personal growth and a good work-life balance. The team itself is an inspiring group of self-taught, self-motivated ‘multipassionates’. When hiring, Spark focuses less on the degrees and job history, and more on the work they see in a prospective employee’s portfolio. “We look for storytelling, creative framing, and the ability to connect with an audience,” she enthuses. “Because of that, our team consists of former teachers, event planners, a wedding photographer, degrees in archaeology, art history, and kinesiology. Most of all though, we look for personality fit and those who bring energy to everything they do.” At Spark, the team is always looking out for moments of celebration – champagne on birthdays, monthly brainstorming happy hours, unlimited paid time off so time can be spent with family and friends, travelling, and relaxing. This refreshing approach is what saw the agency recently gain recognition in the MarTech Awards 2023 and take home the prestigious title of Best Boutique Social Media Agency – Ontario. A very worthy accolade which clearly helps emphasise the dedication and hard work that the entire team puts into making the company a success. Now, as the future beckons, Kait is ensuring that continued investment will help keep the firm up-to-date and at the forefront of emerging technology. “We invest heavily in tools, ongoing education for our team and networking with other industry leaders,” she states. “We also have an in-house content studio which allows us to stay on top of trends and adjust specs as platforms evolve.” Contact: Kait Shiels Company: Spark Social Agency Web Address: Jan23301