MarTech Awards 2023

May21135 to solve mental challenges whilst distracting myself physically!.” As well as heading up the marketing for VIOOH, Helen is the Executive Sponsor for VIOOH’s Diversity, Equity & Inclusion (DEI) committee. The company is proud of its inclusive culture but understands that it’s important that it not be taken for granted. In 2023, VIOOH is implementing a series of DEI workshops to ensure that all members of staff understand why DEI is important for the whole company. Helen says, “When VIOOHers feel they can bring their ‘whole selves’ to work, and that our company values and ways of working are grounded in equity, they have the opportunity to thrive, to be empowered and to deliver their best performance.” Contact: Helen Miall Company: VIOOH Web Address: Best In-House Global Marketing Strategy Specialist (London): Helen Miall Based in the heart of London, VIOOH is a leading global digital out-of-home (OOH) supply side platform connecting programmatic buyers and sellers in a premium marketplace. The company’s team of OOH specialists and technology experts are pioneering the transformation of the OOH sector. Chief Marketing Officer, Helen Miall plays a significant role in advocating for the expansion of digital out-of-home (DOOH) advertising worldwide. We chat with Helen to find out more. During her illustrious marketing career, Helen Miall has worked for an array of leading companies, such as Air France, United Airlines, Microsoft, and O2. In May 2020, Helen took an exciting new opportunity to join an advertising revolution. The first digital billboards appeared around 2005, and since then the industry has continued to show huge growth year on year with no end in sight. VIOOH’s programmatic trading platform allows owners of digital screens to maximise the value of their inventory whilst offering advertisers the best return on investment. The company works with media owners such as JCDecaux, APG, In-Store Media, Media Frankfurt, Tonic Media, and more, as well as a range of advertising buyers. Having partnerships with 40 demand side platforms (DSP) globally, the company is well-placed to champion the role of DOOH in omnichannel campaigns. VIOOH trades across 19 markets globally including the USA, APAC, and the UK. We ask Helen what innovation means to her and VIOOH. She explains, “Innovation and inspiration come both from within the business, and from outside. When I joined VIOOH, my ‘fresh eyes’ meant I was able to objectively review and refresh the brand. As well as developing new, innovative products, the changes we made to our visual identity and narrative also reflected the concept of challenging the status quo.” “I’ve now been with VIOOH for almost three years, but I still feel it’s important to keep some external influence. That could mean attending an industry event, watching a TED talk, or drawing motivation from another industry that’s undergoing a transformation. For me, there’s an inherent danger in existing in an echo chamber where your sole inputs come from internal sources. We also know that diversity of background, experience, and perspective is something that helps foster innovation and growth, and this is something we actively encourage at VIOOH.” As well as staying current in the industry, it’s important for Helen to stay in touch with VIOOH’s customers. She says, “One of our company values is to be customer-centric – our customers are the very core of VIOOH. We listen to and are accountable to them. Twice a year, we run customer satisfaction surveys. This enables us to amend our processes and ensure our clients and partners are being serviced appropriately.” Helen’s personal core values include integrity, respect, encouragement, and fitness. She tells us, “Using integrity to make decisions guides me to do what’s right and what’s needed. Of course, respect is the basis for working as a team and with other teams. If everyone feels valued, collaboration is easier. I’m definitely a glass-half-full person. In brainstorming, I always encourage response to a new suggestion with an ‘and we could do XYZ’ instead of a ‘but’.” And fitness? “Physical wellbeing is important to me; it has such a positive impact on my mental wellbeing and being “fit” to work. This has become more evident to me as I get older, and life becomes more of a juggle. My workouts also serve as ‘me time’ that help me Jan23720