MarTech Awards

Innovation in Business as a stand alone brand has been launched early 2022, born out of a need for real focus on those truly innovate firms pushing boundaries and bringing pioneering concepts, ideas and businesses to the forefront of business. Innovation in Business is owned by AI Global Media, a UK based digital group with 14 brands in its portfolio

Nominations come to us via three avenues; we put forward businesses ourselves, we accept third-party nominations and businesses also have the option to put their own business for consideration. In the interest of nurturing an environment proven to produce a high response rate, we don’t ask nominees to reveal their identity at the time of submitting a nomination. The ability to succeed and ultimately win an award is not linked to the number of votes received, meaning your award is presented purely on merit. In the interest of security and fairness, we track unusual behaviour on our website to identify repeat votes and cyber-threats.

In the interest of focusing our efforts on relevant and eager candidates, we ask all nominees to accept their position on the shortlist giving people complete control in the decision on whether they would like to move forward with the award. Nominees who accept are subject to our scrutiny during the internal vetting procedure and are given the opportunity to present their own data to be considered alongside information collated by our research team. This can take up to 8 weeks for final assessments to be rendered.

We employ a highly diligent panel of 5 individuals to conduct all research. At the helm of the panel, is a veteran academic leader with international academic and training experience who is well versed in research, fact-checking and mediation. Innovation in Business’ research is overseen by our Brand Ambassador Phil Pearson, who joined our research team in 2016 and has a natural interest in innovative ideas and concepts. This two-tiered system allows for a neutral mediator which we feel allows a more efficient method when determining individuals and companies most deserving of winning an award and has brought us much success and commendation throughout its use.

The short answer is no. Despite being an enjoyable occasion, it wouldn’t support our group’s philosophy of cost-effective marketing by holding a celebrator event. We follow the belief that optional costs associated with an award are better placed in a year’s worth of online marketing for the winner rather than spending large sums on a ceremony. Our press announcements are made digitally, online and across our network to enforce our position as digital publishers. We aim to provide you with the tools (both digital and physical) to generate real-world value.

After you have been notified of your award win, we enforce a short press embargo while our dedicated awards team will liaise with you to establish your preferred method of coverage. Generally, our coverage takes the form of a digital celebratory magazine, we also offer physical trophies, wall mounted certificates and plaques and digital certificates, web-based advertisements and press releases which can be custom designed for you or your company.

There are no compulsory costs in accepting a nomination or winning an award with Innovation in Business. We do offer a variety of paid additional benefits for our winners, but these are completely optional. To demonstrate our commitment to no mandatory fees, all winners are offered a free of charge promotional package. Our company policy will always remain regardless of budget, our clients should always be able to garner the full value of the award and our seal of approval. We offer a variety of promotional opportunities to our winners, as we have an extensive network and we know, more than anyone, the wider business benefits from promoting industry awards.

Because we send a large volume of emails, we separate our campaign email sends from our transactional ones. This structure helps to ensure a prompt and thorough response from one of our diligent team members. The sending email address will always be recognisable but please contact us via the address on this page if you have any concerns.