As Mark Cuban of Shark Tank once said, “The only constant of business is change.” That’s as true for software development as it is in any other area – over the years it’s evolved from CDs to downloads, and that’s just scratching the surface. APIs have played a big part in how businesses can connect different applications together, making their operations more joined-up and efficient. In this article, we’ll take you through a brief history of the changes in software development, how APIs fit into that, and the benefits of both for the modern business.


The Evolution of Software Development

You can’t really chart the evolution of software development without looking at software development approaches first. Traditionally, software was developed using the Waterfall methodology. Here, each step is planned and completed in a linear sequence, just like water falling from one step to the next. However, as customers demanded more advanced skills from their software, the waterfall methodology fell out of favour. In its place came newer methods – including Agile software development (often just known as Agile). Coming into vogue in the 1990s, Agile focuses on incremental development. Short cycles called “sprints” are dedicated to completing small parts of the software. Compared to its predecessor, Agile is more adaptable and allows for the customer to be involved throughout.  


The Significance of API Integration in Business

APIs are part of this shift to adaptable software development. As a refresher, API stands for “Application Programming Interface.” APIs allow different software applications to communicate and interact with each other – accessing and exchanging data easily.

The significance of API to modern business cannot be understated. As an API can let applications communicate with each other with ease, they provide a clear boost to efficiency. After all, the time saved is time your developers won’t be using creating the code themselves. There’s also the obvious cost benefit. As APIs can be developed without building everything from scratch, there’s a lower cost, with fewer moving parts. This means the API can be rolled out quickly and start helping customers straight away. 

APIs are also key for companies looking to bolster their digital transformation. Even if they’ve been around for years, few businesses would say they knew how to do everything. The wide-ranging nature of APIs means businesses can focus on their core strengths. Meanwhile, the API can access specialized services or technologies provided by other organizations. This outsourcing of non-core functions increases efficiency and leaves the business’ best minds free to innovate.

APIs also offer unique chances for businesses to collaborate. The collaborators can be as varied as third-party developers, startups, or even customers. Not only will you end up with an innovative application but keep it going and you could create an “innovation ecosystem”. This is where working together becomes the rule, not the exception to it – something that will have benefits for both the business and the customers it serves.


API: Its Place in a Changing Market

As we said at the start of this article, business is changing all the time. We also mentioned that software development was pushed forward by lots of customers wanting to do more with their software. This is the environment that modern businesses find themselves in, and APIs can form a central part of their strategy to stay relevant to customers as their needs continue to change.

APIs allow businesses to quickly integrate new services, functionalities, or data sources into their existing systems. This agility enables them to respond swiftly to changing customer preferences, industry trends, or market opportunities. Unlike other means of introducing applications, APIs allow businesses to update or replace components without affecting the wider system. This, alongside an Agile development strategy, makes it easier to adapt to new requirements.

Businesses can also leverage API to help them expand their offering. One of the biggest uses of APIs is to access external services that companies don’t have in-house. An API can be used to connect between any two applications – from online shopping sites to accounting systems.  This flexibility means businesses can diversify what they offer to customers in line with what they’re saying they want – without reinventing the wheel in the process.

What does this translate to in real terms? Well, that’s simple: by adapting to market demands more rapidly, businesses gain a competitive edge.

APIs represent opportunities, and companies that take them are more likely to streak ahead of those that don’t.

While the landscape of software development and business may have changed concurrently over the years, what hasn’t changed is the desire of businesses across industries to thrive. APIs have emerged as a crucial catalyst for this. Because of them, businesses are more efficient and competitive, diversifying their offerings to customers like never before. By embracing APIs and their inherent advantages, businesses can put themselves at the forefront of future change and be all the more successful for it.  


Want an API solution that will connect to your Sage system? PKF Smith Cooper Systems has two – MRGE and WIRE. Learn more about them by visiting this page on our website.


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