MarTech Awards 2023

Apr21077 Best Global IT Development & Technical Support Services Company 2023 There’s no doubt that the digital revolution is truly underway. Due to the massive developments in technology and IT infrastructure, things are moving faster than ever before and digital progress over the last decade has changed how we live, work, and play. Quicker than any other innovation in human history, digital technologies have transformed civilisations and reached almost 50% of the population in developing countries. Technology may be a huge equaliser by improving connection, financial inclusion, access to commerce, and public services. As the driving force behind every innovation, technology helps us achieve what we want in an efficient and faster way. We live in a world where everyone wants to use technology to solve problems, improve efficiency, and make life easier. One such firm saw the opportunity to embrace digitalisation, and took it with both hands, turning a company into something extraordinary in the process. Located in Selangor, Malaysia, is Laurea People’s Signature (LPS) – an award-winning Polyglot (multilingual) B2B digital marketing firm. Established as a network company in 2018, the business itself had an unusual start. Initially offering the client network accounting, audit, and Laurea People’s Signature (LPS) strives to bring excellence to every brand and become Asia’s top digital marketing and IT support agency through technology that drives it to the digital future. We catch up with the firm’s Chief Executive Officer, Nisha Meng Ming Li, who tells us more about the company and its ethos as it celebrates a win in the MarTech Awards 2023. taxation services, it soon became apparent that people had an incessant demand for digital services, such as revamping their branding strategies, business’s online presence, search engine visibility as the digital revolution took hold. “That’s how we decided to extend LPS beyond accounting,” Nisha Meng Ming Li, the firm’s Chief Executive Officer, explains of the firm, which now offers a diverse set of services under the B2B digital marketing umbrella, including IT tech support, web development, social media marketing, branding and more. Focusing on the idea of ‘Driven by Technology to the Digital Future’, the company now concentrates its efforts on empowering small- to medium-scale businesses in crafting branding guidelines and state-ofart marketing tactics to enhance customer’s experience, satisfaction and engagement. “We call ourselves the ambassadors of technology because we see it frequently transforming the business world and its meaning,” says Nisha. “From social media completely transposing the role of content and putting it on a higher pedestal to search engines prioritising users’ experiences and search queries, brands are more responsible for converting the business ecosystem into reliable marketing and information transmitting.” Jan23453