MarTech Awards 2023

May21135 Best PR & Community Legal Marketing Experts 2023 When Lanna Barrison, a lawyer, and Dan Davidson, a legal marketing specialist, decided to quit their corporate jobs to form their own marketing firm, the pair had already gained decades of combined experience in the legal industry. Recognising the limited marketing options for legal professionals, Lanna and Dan knew they’d be able to offer something bigger and better, tailored specifically to the unique needs of lawyers and law firm. Knowing exactly what they were trying to achieve, Lanna and Dan handpicked a team of uniquely qualified and talented innovators to form the team at Umbrella Legal Marketing. From branding to content creation and from public relations to media production, clients can rely on the team to develop a holistic strategy that benefits their business to the maximum. The team’s experienced subject matter experts collaborate to develop marketing strategies that are customtailored to the individual needs of each client. Dan says, “Aristotle said it best – ‘the whole is greater than the sum of its parts’. The Umbrella Legal Marketing team exemplifies this. We’re all experienced subject matter experts and are all talented within our respective fields. But what makes us so effective and successful is our ability to combine our collective expertise and collaborate as a team.” As a small company, Umbrella Legal Marketing offers its clients a boutique brand-building experience. Forging strong partnerships with a select number of clients, the team is proud of the personal service and individual attention it guarantees to all its clients. Dan explains, “We specialise in effective, impactful, and creative marketing for Canadian law firms. Led by legal and marketing professionals, our locallybased team has a deep understanding of both the practice and business of law. We use an all-around marketing approach to build brand awareness, accelerate and improve client development, and target strategic business goals. In short, we’re a one-stop agency for legal professionals.” But providing marketing services to law firms is not without its challenges. Dan tells us, “Our greatest challenge is merging the fast-paced digital and social marketing industry with the notoriously slow-paced legal landscape. As you can imagine, innovation and law don’t always go hand in hand. In our world, innovation doesn’t always mean the latest and greatest, because that’s often not applicable to our industry. To us, innovation is finding different tools, methods, and opportunities to help our clients meet objectives and achieve goals.” And the experienced team is well-equipped to handle the challenge. Umbrella Legal Marketing is adept at utilizing emerging technologies and tools in ways that makes sense for its clients and its clients’ clients. Finally, we ask Dan to tell us a little about the culture at the firm. He says, “We foster a high level of trust, teamwork, and responsibility. Everyone strives to do their best not only for our clients but for each other, too. Our individual success is tied to our collective success. We’re pretty informal, but everyone Toronto-based marketing firm, Umbrella Legal Marketing works exclusively with lawyers and law firms. The company, founded by Lanna Barrison and Dan Davidson, is a one-stop shop marketing agency for legal professionals. Umbrella Legal Marketing assists clients with all aspects of law firm marketing, advertising and public relations, including client development, talent recruitment and reputation management. Dan tells us more about this small company built on personal service. Contact: Dan Davidson Company: Umbrella Legal Marketing Web Address: Feb23262 has clear objectives, timelines, and goals. It’s important for us that work is enjoyable so we always make time to have some fun with things like our lunchtime trivia and pop quizzes.” Contact: Dan Davidson Company: Umbrella Legal Marketing Web Address: