Q2 2024

Innovation in Business- Q2 2024 | 6 Most International PR & Advertising Agency 2024 - Berlin Leveraging an integrated approach to the field of communication and a suite of services in this area, mc Group is today inclusive of more than seven hubs and 80 agencies across every continent on the planet, serving clients in numerous sectors from business and politics right through to sport. The latter of these is where the business first got its start more than three decades ago, taking advantage of the strengthening link between sport and the advertising industry to become a sports marketer for some of the biggest events in the world. In these early years, the company, then known simply as Media Consulta, had the pleasure of overseeing communications at such major tennis tournaments as the ATP World Tour and Davis Cup, to name just a few, as well as working closely with Formula One, UEFA in the 1996 Euros, and finally, FIFA. In the case of the 1998 FIFA World Cup, the business even helped draw more eyes to one of the competition’s primary sponsors, electrical appliance manufacturer Braun, which benefited greatly from this global coverage. That same year, Media Consulta welcomed its first political client, and over the next couple of years, received lucrative contracts from the likes of the Brazilian Foreign Ministry and the UN, leading politics to eventually become the agency’s primary focus. 2000 saw not only a change in location, but also in name, with the company becoming mc Group and expanding its operation throughout UN countries. Subsequent years saw it implement the famous “Feel Free to Say No” smoking campaign, and the opening of numerous specialised agencies. This brings us to the present, where mc Group stands as one of the largest PR and advertising agencies in the sector, with this full-service marketer bringing together the most popular forms of communication to craft tailored, integrated, and successful mc Group is a storied full-service PR and advertising agency with a global client base. Initially established in the city of Cologne in 1993, the agency has been headquartered in Berlin since 2000, and over the past 30 years, has grown into one of the largest communications agencies in Europe, the Middle East, and Asia Pacific region, making it a notable player in the industry sphere worldwide. Serving such multinational clients as Lidl, Formula One, and even the European Union, this business is immensely proud to be the only agency with a presence in all 27 EU member states. campaigns for international clients. Comprised of six units spanning advertising, digital communication, events, corporate publishing, film and television production, and sports marketing, as well as three independent subsidiaries, the mc brand’s presence can today be felt everywhere. Some impressive statistics bolster these facts, such as the company having 3,389 employees and boasting almost €600M worth of sales, nearly half of which stem from Europe alone. Much of this success can be attributed to the company’s management board, which currently consists solely of Harald Zulauf, who has been the CEO of the group’s umbrella company, Media Consulta International Holding AG, since 2001. In 2011, Harald took over the brand on a global level, a journey that has seen him take mc Group from strength to strength. When it comes to public relations and advertising specifically, the two areas in which the business is being specifically celebrated with this award, these elements of its operation see flawless full-service campaigns carried out that traverse borders and get the results that clients are seeking. One of the company’s key mottos is “Think Globally – Act Locally”, and nowhere is this felt more than in mc Group’s expert public relations. Its advertising service, meanwhile, promises to provide exceptional designs that are both innovative and emotional. Thanks to its worldwide network, full-service solutions, and global campaigns, mc Group has flourished into a world-renowned institution that is a beacon for excellence and measurable results for high-profile clients from Ferrari through to the Olympic Games. By helping its clients to not only reach, but engage fully, with their target audiences as a result of its successful strategies and captivating narratives, mc Group has more than earned itself this much-deserved title of Most International PR & Advertising Agency 2024 – Berlin. Contact: Harald Zulauf Company: mc Group Web Address: https://www.mcgroup.com/de