MarTech Awards 2024

May21135 Innovation in Business- MarTech Awards 2024 | 8 Firstly, please tell us more about what you offer your clients. Contentstack works to empower marketers and developers to deliver digital experiences at the speed of their imagination. Digital experiences are now the competitive frontline. The growth and margins winners will be the brands that gain an experience edge. Contentstack helps brands stand out from the crowd by equipping them with their unique edge. The main thing that we offer is looking at the fundamental challenge that the brand is facing and providing a tailored solution, whether that be jumpstarting new business initiatives, modernising content operations, or accelerating commerce and growth. Famous for its Care without Compromise™, Contentstack has achieved the industry’s highest customer satisfaction rating. The company is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, APIfirst, Cloud-native SaaS, and Headless, to offer businesses flexibility and efficiency like never before, with a completely customisable tech stack built for the enterprise at any scale. This means less time spent between ideation and launch, allowing you to take full advantage of all necessary digital touchpoints to engage your customers in a meaningful and differentiated way. How does your work impact your clients, and what do you aim to achieve with your services? We have a strong viewpoint about what it takes to achieve brand superiority in today’s digital world. As the market continues to grow, too many brands are struggling as a result of the current brand relevancy crisis. We help these brands to maintain or create their brand relevancy by helping executives think in a new way about digital experiences. We understand that every brand has to be unique, needs its own messaging and therefore faces its own challenges. A large portion of our budget goes towards R&D. The 100+ engineering and R&D team is instrumental in spearheading the company’s innovation initiatives. It’s this team who is anticipating the future needs of our customers. We also invest in initiatives that take significant steps towards bridging the gender gap in the technology section, including our landmark EmpowerHER in Tech program, a six-month program aimed at empowering over 100 talented young women with upskilling and mentorship for careers as software engineers. By understanding the unique challenges these young women face, the program has been tailored to not only educate but also empower them to seek and excel in a career in the tech industry. Is there anything which you would like to highlight with regards to your success in 2023? The company’s revenue grew by 506% in 2023, thanks to its focus on unparalleled customer care and commitment to innovation. In 2023, Contentstack ranked #268 on the Deloitte Technology Fast 500™, a ranking recognising the fastest-growing technology companies in North America. Contentstack ranked No. 1200 on the 2023 Inc. 5000 List for America’s Fastest Growing Private Companies. Contentstack was also named a Strong Performer in the Forrester Research, Inc. August and November 2023 reports for content management systems and digital experience platforms. Following on from this, do you have any plans for 2024 which you would like to share? In 2024, we’re thrilled to be diving deeper into forging exciting partnerships that will revolutionise digital marketing for brands. Our goal is to explore innovative collaborations that leverage the power of Contentstack to enhance brands’ online presence and drive meaningful engagement with their audiences. We remain dedicated to pushing the boundaries of what’s possible in digital marketing and providing unparalleled support to our partners and clients. We look forward to sharing more exciting developments and successes as the year unfolds. We’re extremely excited to watch Contentstack’s journey continue to unfold. If you’d like to experience its pioneering digital services, please visit its website today. Contact: Neha Sampat (Founder and CEO) Company: Contentstack Web Address: LinkedIn: Most Pioneering Digital Experience Platform 2024 Contentstack is a leading composable Digital Experience Platform (DXP) provider which has recently been bestowed with a title in our MarTech Awards 2024. Here we interview CEO and Founder Neha Sampat to find out more. Feb24172